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It looks like they made a profit last year:

http://www.telegraph.co.uk/finance/newsbysector/mediatechnol...




Yeah but they have utterly alienated their core readership. You can make a profit during a fire sale, but not every year.


my dad is their core readership, has read it for decades - isn't alienated, doesn't use their web site.


well it's pointless dropping anecdota but for what it's worth I know people who are apoplectic at how trashy it's become online and offline.

Here is some actual data showing readership dropping:

http://www.pressgazette.co.uk/content/after-decade-decline-c...

Doesn't look like it's leveling off to me!

Also the Telegraph had a lot of internal conflict recently culminating in their politics head quitting. Read this and tell me it's not in trouble coupled with the above data:

https://www.opendemocracy.net/ourkingdom/peter-oborne/why-i-...

The last article clearly shows you can make money on advertising and trash your reputation in one swoop.

They are trying to rebrand to trashy. The recent stuff on Corbyn every day is simply mental. Clearly they are willing to run it into the ground to curry political favour.


The telegraph was always "trashy" back when it was the "Butlers" Paper they used to publish detailed reports of society divorces where the times used to bowdlerize its reports.

And the DT is to the left of the Kippers (Ukip)

Edit: Interesting I worked on the first version of Open Democracy nice to see its still going.




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