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In fact, it would be stupid of them NOT to capitalize this golden opportunity.

The unnamed search engine company simply cannot afford to offer the same level of privacy as Apple is capable of offering. Meanwhile, the only other supermassive company whose business model might have allowed them to focus on privacy has just thrown in the towel and decided to become as privacy-invasive as everyone else, starting with the recent free upgrade to their flagship operating system.

Being a hardware company that also happens to sell some cloud-based tools, rather than the other way around, sure has its perks.




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