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Groupon sell a different (incompatible) vision to the businesses and the customers.

To the business they sell the notional idea of gaining repeat customers.

to the customer they sell the (very real) idea of a new massively discounted place to visit each and every day.

Basically why would customers return to a place at full price given that they've got 17 new places to try at 80% off.

then you add on to that the reams of negative stories about the high pressure sales tactics they use and the negative reaction builds up.




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