It looks like the pitch of being "Github for food" didn't pan out (or is de-emphasized), but I do like that besides being an attractive blogging platform, the site uses the recipe schema in a non-obtrusive way and has its own cooking-video-app. Great to see this still living on.
Thanks so much. Means the world. I quite don’t fancy the “fail fast” Silicon Valley model. Everything meaningful and beautiful takes time and sacrifice and lots of course correction. We also got acquired by Cookpad along the way [1]
We moved on from the Github or food to a Food blogging platform. Our users were using the platform to start writing and once they reach maturity we saw a migration to wordpress and other platforms. We knew we could fix that problem.
Also, by that time we realized we could do a much better job monetizing these blogs and making it into a livelihood by economics-of-scale.
It looks like the pitch of being "Github for food" didn't pan out (or is de-emphasized), but I do like that besides being an attractive blogging platform, the site uses the recipe schema in a non-obtrusive way and has its own cooking-video-app. Great to see this still living on.