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What works in e-commerce – A meta-analysis of online experiments [pdf] (qubit.com)
424 points by sweezyjeezy on June 21, 2017 | past | 84 comments
Most Winning A/B Test Results Are Illusory [pdf] (qubit.com)
163 points by maverick_iceman on Jan 19, 2017 | past | 105 comments

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