Thats actually pretty reasonable provided the print quality warrants the price tag. I would buy it for that price if it could print things with enough structural support for every day use.
Its a flashforge dreamer with one extruder ripped out and the heatbed removed running autodesk 123 software. Dremel had very little to do with building it except deciding where the logos will go.
My exact thoughts. Wouldn't be surprised if Kinkos themselves (FedEx Office, now) pushes into the field. And that we possibly start seeing CVS/Walgreens 1-hour photo-style printing services as well.