Very nice--I like all the "Follow in" links. The one for Feedly in particular is pretty much what I'm envisioning, since it shows a page for the feed itself even if you're not signed into Feedly, instead of just redirecting to the landing page/sign-in page like the other ones do.
They probably justify it morally by thinking they deserve more because they bring in the big sales and "do all the hard work". You could offer up some stock ownership for free to heal the relationship. Some people couldn't live like this and would rather burn it to the ground. So, depends on your position, goals and preferences etc.
I would never reward a thief with additional stock, especially as it may diminish your ownership share.
I would hire an accountant to advise you on how to setup checks and balances to ensure that his theft does not continue. You cannot trust everyone in a company to do the right thing. That's why procedures with checks and balances are necessary, especially for money. If he won't agree to this or won't follow the check-and-balance procedures, you should figure out a way to buy him out and force him to sell his shares to you, with the threat that you will pursue legal action if he doesn't agree. I think you would have the upper hand in this situation, because it would be the company against him personally, so you could use company funds for legal fees while he would have to use personal funds.
Not a lawyer, so consult one before you take action.
Earlier in the poem he says that the two roads were equally worn. But looking back on it he remembers the chosen one as less worn. Unclear what is the meaning. Self-delusion maybe because our memories change?
Does your implementation there parse HTML and look for link tags or is it doing something else as well?
Edit: figured it out from https://discovery.thirdplace.no/about - it looks like it's using link tags but also has a big list of baked in known-patterns, e.g. these:
https://discovery.thirdplace.no/?q=vimeo.com/user4464579
It's pretty rudimentary but alleviates some manual work.