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It's only for the ad revenue. I'm guessing this is a small part of their revenue compared to reddit gold.


Is reddit gold all that much? I could imagine a surge when it came out, but how about ongoing?


http://www.reddit.com/gilded

You can see "gilded" comments in real time. Gilded is when one user gives a month of reddit gold to another user (it doesn't include people buying it for themselves).

I'd say it's most definitely a success.


They have a "gold goal" progress meter at the bottom of the homepage sidebar. I assume this is approximately "amount of gold purchases needed to keep us from losing money today" -- it's usually above 80%; yesterday it was 107%.



That page says, "These numbers only include gifted gold"


So about 2% of their hosting bill...


Also works if you remove 'eta-late-than-never-3'.


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