Sounds similar to university applied research arms too.
GTRI locally hires a lot of non-students to work in its various labs. Its labs then pitch ideas to private companies and the DoD. Sometimes they're solicited directly if the lab is well-known and has a track record of delivering good research-oriented results. They research and build prototypes around various capabilities: robotics, avionics, even classified stuff.
They're always pitching, because contracts end or fall through, and that's the source of everyone's payroll. The labs can even be competitive with one another, and the individual researchers might spend time split between labs.
Cinema used to be a really good shared experience. I don't go to cinema anymore because we have a newborn at home, but we used to pre-order tickets in advanced for movies we really wanted to see (like Wicked last year, Fantastic 4 this year) and the theater was almost empty at opening night for both of those.
Contrast a few years ago when avengers endgame came out, and Spiderman far from home came out shortly after that, and No Way Home a few years after that... They were lively events. People dressed up, the theater handed out free swag and merch, and it was just a really cool shared experience, almost akin to a live concert.
I don't know exactly what's changed in that time, considering No Way Home came out after Covid and it was still a spectacle of an event, but I don't think cinema will get its magic back.
A few years ago I did go to a "Stranger Things" experience and I think that might be the future of shared experiences/narratives. It was essentially a week-long pop-up event, you'd get tickets, and it was basically a "walking simulator" that took you through a narrative within the Stranger Things universe. This wasn't just a bunch of people looking at a screen, it was live actors, holographics, sound design, lights, a lot of crazy stuff for a pop-up venue.
As a fan of the franchise it was really well done. A friend of mine want to a similar "Experience" for the Bridgeton universe, which I care nothing about, but she really enjoyed it as well.
So I think if Netflix were to reimagine cinema, it would probably be in that direction.
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