100% ceo ego driving poor, unsophisticated, and non strategic decisions. This could have been handled so much better. Evidence that he is not the right leader to be ceo
Presumably that having the resources (servers and infrastructure, devs, designers, researchers, business connections, data, etc) available at the parent company is a bigger incentive than running things yourself (even if you have the financial means to do so).
RevZilla is a 5 year old technology driven retailer of motorcycle gear and accessories changing the way business is done in the 1.5bn Powersports parts, accessories & apparel market.
Yep, the hope is that our firm does not have to spend lots of time spinning their wheels getting up to speed on this just to give us some basic advice, but I fear they will need that.
If there was a firm specifically geared to dealing with IP patent trolling that would be ideal.
Do a quick search online and you'll see there's a long history around this patent and ongoing litigation with Microsoft, Ebay, Shopzilla, etc. Have it ready for your attorneys and help them get up to speed quickly. Manatt is basically giving people only 2-3 weeks to pay up until they say they'll file the lawsuit, so they're banking on your not having the time to get your stuff together. Like I said, nice people. Welcome to the mafioso world which is patent trolls.