Product Hunt can be a crap shoot, and having it be worthwhile is tough. You can drive your own audience there but if your product isn't applicable to the individual consumer and is more of a business use case, getting noticed is difficult. I wrote this in hopes to help inspire new founders that posting on Product Hunt is just like any other marketing campaign. Targeting, messaging, channel, and timing should all be taken into consideration, and you can't play scorched earth for upvotes.

To avoid ruining our email list with email after email and likely unsubscribes, we focused on our social media, chat apps like Slack and Discord, and mainly LinkedIn 1st degree connections by inviting them to an event on their platform. This is the least intrusive way to see if someone is interested in what you are doing, and their notification architecture is fabulous for keeping the attendees informed.

We went about this as respectfully and delightfully as possible. We try to practice conscious notifications at Courier.

Let me know what you think, MZ

clever

interesting

Serverless :)

Its impressive seeing what these teams come up with in just 24 hours.

I think this was in reference to someone managing compliance of your notifications.

Exactly!

This is a great read.

In the end this is the whole goal of something like stripe, or even something like Courier. Let your engineers spend more time on PMF and building cool new features.