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Agree. Same view looking at it from India.

They aren't bridging any gaps or increasing understanding in society. They are playing the same game everyone else is playing in amplifying an us VS them narrative. Because that is what the underlying social media architecture of likes/clicks/views/upvotes produces in everyone.

There is no genius about this.

It's just their method to survive. Obv it benefits them temporarily but the costs are accruing to society.

Journalism cannot be built on top of likes/views/clicks/retweets/upvotes. Stuff that is built on top of that architecture conditions journalists and talking heads to pander. That architecture must change. There is no sane reason for these numbers to be shown to journalists and their readers in real time.

It's like watching E.B.Skinners behaviour experiments with rats.

Changing this architecture of real time counts used as behaviour conditioners can be changed only by the tech world.


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