I'm not counting Craigslist, though its infrastructure is documented and open source, because you can't just download the engine and run it yourself without a lot of glue. Likewise Pirate Bay. There are probably more marginal cases like that among the top.
And there are open data projects like Stack Exchange and Stack Overflow that essentially publish all their content on open source licenses and offer free download dumps. Both are top 100 sites.
Then there are the news sites available without paywall. Those are just basic blogs with photos, video, and text accessible to the public. They aren't open source; you have to pay to republish their content. But there is essentially no special software you can't match with any open source CMS at CNN or the Washington Post or HuffPo or many, many other top sites.
I'd say the solid majority of the top 100 sites don't have any special closed source software, except for the proprietary search engine projects: Google, Bing, Yahoo, their respective mail and document suite projects, and the like.
Being websites they're a "view source" away? Sure a few might be obfuscated/minimized - but in general not to the point that they are very hard to learn from and experiment with...
Executables are just a hex editor away as well. Facebook.com's source is about as helpful as looking at Chrome.exe when learning to code or learn about them in any detailed way.
Apple is hostile to open source. The Apple store terms of service are incompatible with GPL. And to develop applications you need to be using macOS on apple hardware and you need to purchase a developer license as well.
Apple is not hostile to open source. GPL you get wrong way around. While it is true that you need Mac, you don't need to purchase developer license to develop. Only to distribute through App Store.
Yet almost all apps that I use are open source. OsmAnd, Firefox, Telegram, RedditIsFun, Linux Deploy, AFWall+, AdAway, Barcode Scanner, ConnectBot, Quasseldroid, some games like Lichess and Anuto TD, and a bunch of other tools that I use less frequently. Closed source is what I paid for, so fairly trustworthy as well (Spotify; Es File Explorer and Smart Audiobook Player). There are of course a few remaining ones like Google Play Store (I have F-Droid next to it) and Google Maps for traffic (use it 2-3x a month maybe).
Why don't more people use open source apps? I don't know, it's kind of weird since Android is a much bigger audience than, say, a Linux desktop. (On my laptop I don't think I use a single closed source thing anymore, at least not regularly.) I guess Android has a similar market environment as Windows instead of the open source ecosystem that surrounds Linux desktops.
I suppose it's like asking why websites are almost never open source. Why indeed?
Well now that it's open source you could in theory remove the things you don't want and keep only the good parts. In practice it's not realistic for a single person to do it and even if it was you'd still have to maintain it.