Please do those formats. Many read on iBooks and pdf is hard to work with. I also tried calibre on the PDF, but that doesn't produce a good output. Thanks for this.
Little disappointed to be so downvoted for calling this out; I don't really do it very often. Also a brit, but I didn't know that the others in the conversation were men. It's pretty easy to use `guys` instead.
But it was a short comment intended to convey "Oops! Sorry. My bad." So you basically replied to an apology with a suggestion that the apology had committed some greater sin.
My feeling is that probably falls under the heading "Throwing the baby out with the bathwater." I don't think it qualifies as a Best Practice for improving the social climate on some metric or other.
That's not intended to lecture you. I'm just trying to make conversation on a topic I find interesting. Given the nature of the beast, I'm having very mixed feelings about commenting at all.
I don't understand your post/replies. Do you have a problem with people using britishisms? The "defence" spelling is also a britishism, so I'm not sure where you're going with all that.
"Guys" is not any more gender neutral than "Lads" (they both are often used in a gender-neutral way, but they're etymologically male). "Folks" is what I personally use if I specifically want something gender-neutral, but "lads" is definitely appropriate if the author is speaking to men.
Which brings me back to "this is a lot of noise for nothing".
If you could deliver more value at a lower cost than your competitor (without sacrificing your profits of course), I don’t see why you couldn’t compete.
Short answer: let the data do the talking.
How big is the market?
Have you driven paid/organic traffic to a landing page?
Have you tested any funnels?
Have you gotten feedback your prospective customers?
You can do all these things with a minimal investment.
It doesnt even need to be lower cost, if they understand the business. We compete with a lot of startups (im not at a startup) that build their entire case on 'you are our entire client base, whatever you want, we can build' where our approach has to weigh up all client requests and build towards what we think the best overall solution is going to be.
For those clients its beneficial to them to go to someone new that will cater to their exact wants
