Hey Khuram, just took a look at your website and I think there might be an angle where you can charge a monthly retainer for KPI analysis and recommendations.
Strategizing about growth is just the first step, you also need to put in place the appropriate analytics to be able to measure it.
You can help your clients sift through what's really important, what needs to be improved, etc. A lot of the tools today allow for the collection of unlimited amount of data but it's pretty meaningless if you can't decipher and act on it. Just my 2c.
Thanks so much for the suggestion. I think you might totally be onto something here. I've had a number of recent clients ask me to take a look at their analytics for them. I could definitely turn that into a recurring revenue model.
Would love to chat further with you about some ideas I have, would you be up for a quick chat via skype or email? I may be able to pass you business as well anyhow.
If I may add a few things:
1. I think most of the comments here concentrate on price alone. You need to remember that email marketing is a tool. If you have even 2000 subscribers and not making $30 from that list:
a) It's your hobby. No problem. Hobbies sometimes can get expensive.
b) There is something really not right with your list/efforts.
2. All the people outraged at Mailchimp's prices should compare them to the competition and see that most of the companies offer similar pricing.
3. Try explaining successfully to your local restaurant manager how to set up his/her own mail server.
4. After you have successfully explained #3, try explaining all the regulations and SPAM compliance.
5. Finally - Mailchimp is for small and mid-size businesses. Once you go over $1000 in email marketing costs you are in a different ball game.
I'm very worried this is just a "pivot" for MobileWorks to offer VAs at much higher prices.
It sounds awfully like hiring overseas "talent" (cheap labor) to SPAM people into buying/trying/testing.
They are actively emailing their database looking for people to actually do the service. http://d.pr/i/qn17
I highly doubt the interests of LeadGeni.us align with your company's interest.
If you want to do things that do not scale fine. Just do it by yourself. Do not expect you can hire people to do it.
This is not a "pivot". Our Premier service is still active and have bunch of happy satisfied users https://premier.mobileworks.com . The VA service is little more expensive than leadgeni.us mostly because leadgeni.us is higher commitment service.
We do send out emails to our crowd and give them opportunities for longer work with us. We interview them, vet them and certify them in different skills. Some of them are lead generation, outreach and sales skills. We do this fairly regularly among other things to engage with our worker community and expand them.
I am curious why you thought that this means our interest are not aligned with our customers interests. We would not be in business let alone have that many satisfied customers if we were not.
The point is you can hire devs with 10 years of experience in varying programing languages. Maybe I wasn't really clear on that. Also programing for iPhone is done in objective-c and android devs work with Java. Both of these have been around long before iOS and Android.
To the latter point-- fair enough. There are some significant differences between Mac and iOS development, for example, but it seems that experienced Mac devs generally flourish in the iOS world. Are you saying that such people are readily available in Bulgaria? As in, you are confident that with some legwork, I could hire a guy with 10 years combined of Mac/iOS programming experience for 40k? If so, that's very interesting to me (no sarcasm).
Regarding the former, I would be extremely wary of paying a demonstrably "competent engineer" to do work in a platform they were not already immersed in. Total years programming, even on seemingly similar platforms, doesn't translate into ability to deliver a high quality, robust product on the target platform in a timely manner.
To give a specific example, successful iOS development requires a combination of UX design intuition and finesse, similar to what you'd need in web development, along with the memory management and performance tuning skills more typically seen in the embedded and C++ game development world. The reason competent iOS devs are expensive in America is because it's hard to find people with these combined skills, who don't want to just make their own stuff. There are many examples of lackluster apps in the iTunes Store where the developers clearly came up short in one of those areas.
I guess the idealized picture depends on the point of view. The point of the article is for startups to think about options other than fighting for the same group of developers in Silicon Valley.
As with any field there are capable people and then there are those that just get by. Finding the right fit for your company is not easy but also not imposible.
PG I actually thought about my article heading a lot and went back and fort between lifestyle "startups, businesses and entrepreneurs" for the right word to describe my post. At the end I decided on startups since the other two words are further off what I intended to convey. But I definitely can see your point and how it can become confusing.
Growth optimization consultant looking to help you optimize your landing pages.
[Past Experience]
- 67% eCommerce conversion rate increase YoY
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- Running optimization programs for SMEs to Fortune500 companies
- 15+ years of digital marketing experience
[Services]
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