Great story, I'm a long time lurker but created an account to comment/question. From what I could gather in the 3 posts, it looks like neither of you guys were technical at the very beginning. Did one of you eventually learn to code/design, or is that portion still hired out? What qualities did you look for when hiring coders?
Great question, I'm pretty technical since I've was developing websites for several years before starting FIPLAB. At times, I even figure out how to code things when our programmer can't figure it out. I always look for the simplest way to build something, especially when we are under a tight deadline and need to ship before the competition does.
Also, I still do a lot of the design work myself (obviously not the 3d modelling/animation though) - but more UI/Icon design.
As for hiring coders, the number one thing we look for is a proactive and 'never give up' attitude. Can't stand it where in the past a programmer has given up after spending just 1 hour trying to code a particular feature. If they can't be bothered find/figure out the solution, then they'll never mix well with our team.