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A performance benchmark examined compilation times in seconds for a large XCode data set. Surprisingly, the 2023 Mac Mini 10 core M2 Pro with only 16GB of RAM and 512GB of storage (~$1,900 CAD or ~$1,300 USD) performed extremely well (85 seconds in the test).

The machine even went toe to toe with 10 core M1 Max/M2 Pro Macbooks containing 32-64GB of RAM and 1-2TB of storage.

An interesting result that has me taking a very close look at the 2023 Mac Mini M2 Pro with 16GB / 512GB.

Seems like a very good performance to price ratio for a new machine.

Note - I am scoping the use case down to Xcode compilation only to keep things simple.

Also - if one is willing to get an 8 core machine instead, for $100 CAD more you can get M2 8 core with 24GB RAM and 1TB SSD for $2,000, which also seems like great value (though XCode compilation in the test took 20-30 seconds longer).

Thoughts? What is your experience with XCode development and compilation using the M1/M2/M2 Pro Mac Mini?


Excel-erate your breath... or spreadsheet


@ExoticPearTree - "Google is an advertising company with hobbies."

This should be Google's mission, purpose, values and tagline.


Lol : )


Totally agree. An idealized journal of one's life over time on Instagram is way more interesting and revealing than any dating app could ever be.


Maybe for some people. Personally I don’t find it very interesting. From the people I know on Instagram, the pictures they take and the stories they write are extremely curated and artificial.

It’s like deciding to date a famous actress based on a character she played in a movie. She may look like the character but personality and interest-wise she’s unlikely to be anything even remotely resembling the character!

This really takes the artificiality of the dating profile and explodes it to an incredible degree. I’d much rather meet someone through a common interest and start dating organically. That’s basically what the article is saying is coming back.


    Maybe for some people.
I would say 95% of people.


The reductionist argument is that everyone wants to feel 'good', and that life is solely is about chasing a chemical high from natural dopamines, endorphins, oxy, etc that are produced by the body.

Both males and females want the hottest, wealthiest and most interesting person they can pair up with, regardless of their own attributes.

To state the obvious - people who are ugly, fat, poor and boring (as in way below average) have it rough, as they may not be chosen as a long term partner by someone they consider ideal or even acceptable.

For those people, single is better than settling.


Or you can be real with yourself and find someone in the same ballpark as yourself. Being single may work long term for some people, but I suspect that hollow loneliness will catch up to most eventually.


You either need to:

1. Spend time getting good at marketing (read books, do the work, get feedback). 2. Spend money for an agency or consultant to do it. 3. Spend equity and/or profit sharing for a partner to do it.

No marketing is not an option.

At its simplest, marketing is nothing more than:

1. Repeat exposure to branding and messaging over time to build familiarity

2. Direct response (in-person or online messaging designed to produce some type of response, right now)

3. Positioning: your 'lane', the unique space you ocupy in the market, relative to competitors.

Clarify your value proposition(s) first, and then you'll need to determine how to make a simple presentation about your product.

I use the word 'presentation' more broadly to encompass any type of communication piece about your product.

Tip - study advertorials. They force you to create editorial content that relates to your product that is more story or customer-driven, and is often far more effective than regular ads highlighting features or benefits.

You can then drive paid media PPC/CPM traffic to your advertorials, and then hit them up with direct response retargeting / remarketing ads after pixelling them.

Be prepared that no one will respond during the first interaction or touchpoint. It requires many touchpoints to develop trust and familiarity.

If you're going to spend on ads, try to 'capture' them somehow - into a FB group, email list, etc where you can get in front of them for free the next time.

So, make friends with the concept of repeat exposure and advertorials, and get busy. Good luck!


Google is lucky they have so many monopolistic elements in their business model, otherwise customers would be leaving left, right and center due to non-stop shutdowns of serives they launch.

Using a Google app, and investing any time whatsoever is a waste as it will be gone 6 months to 2 years down the road.

Seems like brutal PR to me, but they can get away with it.

It sounds like the service launches and shutdowns are incentivized anyway based on what other commenters are saying, so that would explain it.

Follow the money!


I actually prefer that Spotify have both podcasts and music in their app. I would be more annoyed if I had to use a separate app for the two use cases. In my view, both are audio entertainment, so it makes sense. I can see how this would annoy some people though.


To everyone who created, maintains and improves Homebrew - thank you! It's an awesome solution that makes things really easy. Your work is appreciated.


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