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Makes me think of all the abandoned mines turned into commercial space and the like in Kansas City:

https://www.kcur.org/arts-life/2022-07-02/kansas-city-underg...


Super helpful to see actual examples of what it (roughly) can look like to deploy production inference workloads, and also the latest optimization efforts.

I consult in this space and clients still don't fully understand how complex it can get to just "run your own LLM".


You're forgetting about RLHF.

Many of us forget that an LLM without RLHF would not respond how we think.


I'm a millennial and I think you summed it up pretty well.


Y'all must live in a bubble. There are quite a lot of people who work for themselves and sell their expertise and skills to other businesses. And there are plenty of folks who have been doing that for awhile and mainly have client engagements in the six figure and seven figure range. (In those scenarios they may only do a handful of engagements each year of course.)

So yes, for some people, if they have decided to focus on LI as a marketing channel, then they absolutely can attribute millions of revenue to LI.

The same would be said if they instead chose billboards, or YouTube, or in-person networking events, whatever.

LI isn't special, it's just another place to market services.


I have a bunch of LinkedIn connections claiming they get those fabled six and seven figure client engagements where the client “doesn’t care about the code, they just care about business results” and a lot of other buzzwords.

I do data consulting part time, I do very much provide business centric solutions and measurable results (alongside code that your tech team won’t hate) and am an expert in marketing technology, applied AI and a bunch of other “hot” subjects like that.

In my work with huge, billion dollar companies, the consulting dream that LI influencers sell feels like a fantasy world. I have to provide and justify a day rate, and when my clients do have a big CAPEX project I’m bidding against Accenture, Palantir, etc. and I don’t expect to win it.

If anyone really consistently lands these amazing, big pocket clients, please let me be your intern.


It's not some zero sum game. And "work that matters" or "practical impact" are deeply subjective and contextual.

If someone is a freelancer that makes websites more accessible then what qualifies as "practical impact" will change. Finding clients who need your service, sharing your work with others so they can see what you do, actually doing the work, dealing with boring but necessary business admin, etc... All of that is necessary.

And optimizing one precisely does mean avoiding taking time away from the others. If you work for yourself then you have to get clients / sell products -- there's no way around that.

Anyone who is serious about that type of marketing knows you treat it like a system.

You have evergreen content that you evaluate to see if people find it useful and engaging.

You slowly build up to having a library of that evergreen content. Maybe it's something like 30 long-form blog posts that people really love.

You then chop up those 30 blog posts into useful nuggets for posting on whatever social channels your audience is on (e.g. LI). Say you end up with 150 actually useful nuggets.

And then you rotate through those. Maybe you post three a week. It will take about a year to get through them all.

Then you rinse and repeat. That's an oversimplification, but you get the point. And this is clearly amenable to partial or full automation or delegation after you've written the original blog posts.

It works because not everyone sees your posts. If your most popular nugget is #57 and you only post it once, you can bet it will be popular again next time you post it and that new people will see it.

That's how you get your 1000x of content in a way that doesn't really take any extra time if you already were wanting to do long form writing anyway (which anyone with expertise really should do, if they enjoy writing).


Now here's the question then...do you wish those outstandingly good engineers (who do seem to want to share their thoughts hence the blogs and conferences) were sharing some of their good thoughts on LinkedIn?

Do we wish more worthwhile people were posting on LinkedIn? Or do we think that posting on LI is incompatible with sharing worthwhile thoughts?


So what are the people with worthwhile products and services supposed to do then? Just not engage in marketing? Sincere question.


Yes, that's my take. I'm of the opinion we should outlaw advertising. If your product is good, word will spread via word-of-mouth.

But then, I don't exist to do business. Acquiring profit isn't my goal. Acquiring status, rank, or advantage over my fellows isn't my goal. Its the goal of those we let run roughshod over the rest of us justified by phrases like "well its just human nature to be greedy; nothing to be done!" or "If I don't do it someone else will!"

This is how low we've sunk: lying is so normalized that we can't envison a world without it.


> If your product is good, word will spread via word-of-mouth.

Not necessarily. First, you somehow need to reach the initial batch of customers - whether by free samples or talking to power users, you're already engaging in marketing. Then, even when they like your product, they have no obligation to do the advertising for you, for free.

And it's possible the company folds before the product reaches the critical mass to rely just on word-of-mouth.


I mean I don't disagree. One of my favorite quotes I've been saying for years is "Advertising shits in your brain."

But at the same time I think only relying on word of mouth is a bit biased against people who aren't starting with an advantage of a pre-existing network for whatever worthwhile service they could be offering.

That being said, plenty of successful service based freelancers will tell you most of their business is from referrals at a certain point. It's just hard to get to that point. (I say this as someone who only gets business from referrals right now, but wants that to not be the case.)

Yea idk, I totally agree with you in spirit. But I care about practicality and I have found worthwhile services from solo-freelancers via marketing.

Good marketing doesn't have to equal garbage. But I feel ya. Most marketing is mind numbing.


The book SELLING THE WHEEL by Jeff Cox and Howard Stevens is quite good in explaining the lifecycle of every product (not sure about services). Must-read for every product owner/seller/developer.


Lets say you're a freelancer, why is a company supposed to hire you then.

You are the product, how do you suggest to sell yourself?

Companies aren't going to waste time looking into Github, if that is your take.


I think if we strengthened fraud provision we eliminate many societal problems, including marketing. If marketers were required to be completely honest and transparent, a lot of this goes away.


you can lie (advertise) by omission... I see no way one can legislate all the things that marketing campaign must tell you about the product/service


This is part of fraud (from Wikipedia):

> While the precise definitions and requirements of proof vary among jurisdictions, the requisite elements of fraud as a tort generally are the intentional misrepresentation or concealment of an important fact upon which the victim is meant to rely, and in fact does rely, to the detriment of the victim.


I can’t tell if you’re being disingenuous, but the very first sentence of the abstract literally says the word "simulate":

> Recent technological advancements have empowered nonhuman entities, such as virtual assistants and humanoid robots, to simulate human intelligence and behavior.

In the paper, "socio-emotional capability" is serving as a behavioral/operational label. Specifically, the ability to understand, express, and respond to emotions. It's used to study perceptions and spillovers. That's it.

The authors manipulate perceived socio-emotional behavior and measure how that shifts human judgments and treatment of others.

Whether that behavior is "illusory" or phenomenally real is orthogonal to the research scope and doesn’t change the results. But regardless, as I said, they quite literally said "simulate", so you should still be satisfied.


Yea I read through the Altman AMA...those people are absolutely serious.


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