This is the definition of a gimmick. How is this superior to the various existing bluetooth-based solutions. Need to navigate without looking at a screen? Bluetooth headphones or a bluetooth connection to your car. Need to skip a track when listening to music? Bluetooth headphones or a bluetooth connection to.... Need to "handle a call"? Bluetooth head-
I honestly like the sites that block adblock. I only use adblock because it is so easy and has such massive benefits, but I still feel guilty than I am not supporting content creators.
Stuff like this often makes me question using any DRM or platform-locked services, particularly steam. If valve decided to make a shady decision there is very little that its users could do about it.