I had a similar reaction - I read some negative coverage but actually am really enjoying the book. I agree as well that it's particularly helpful for hiring managers, who might not have any idea how very subtle these gender stereotypes/biases can be.
Yes - we've built out pages for careers in Sales, Social Media, Editorial, Marketing & PR, and Bus Dev so far, and a few more (esp Engineering) are in the works.
You can find them all by going to the blue bar on the top that says "Choose a Career Path to Explore" and selecting one from the drop-down menu
I can't believe I missed seeing this on twitter. But I'm not sure I agree with the article's conclusions. The author writes, "As bad as it seemed, the fallout won’t be severe—just a week or so of mass embarrassment and a lifelong cautionary tale for PR pros, marketers, and social media gurus everywhere." I think the fall-out could be substantially longer term.
Yes, because people care about Burger King's twitter account in a way that is meaningful to their bottom line. I think it'll probably help them, if anything. In a roundabout, unintentional way, Burger King got the attention of a wide audience that largely ignores them. I'm going to go eat a Whopper.
I think what shocked me is that this happened to begin with, and that it wasn't shut down immediately. Point #2 would have come in very handy, had they had a plan in place.
Good point - it can be a great way to start a relationship, and then you can leverage that into a job or something else later on. I also agree with the commenter below who adds that it's industry dependent. Tech startups might be more willing to consider a twitter resume than a financial services firm, for example
The Muse (themuse.com) did YC W '12 and was Forbes 30-under-30 in Media, plus also Amicus in Social Entrepreneurship, and Mixpanel, tracks.by and Emmett Shear in Games & Apps. Way to represent
