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A better place to look is their video ads, which have gotten quite a bit of viral traction: https://www.youtube.com/user/DollarShaveClub

The DSC business model is really simple: take a no-name commodity product (Dorco razor blades: see http://lifehacker.com/5903771/forget-dollar-shave-clubbuy-th...), wrap it in very-social-sharing-friendly marketing, charge three times as much. Boom, you make enough money to cover the costs of the marketing and then some.




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