I believe they asked things like “Get notified when you appear in your friends photos” or something along those lines. My memory is fuzzy though. Phrasing it like that would probably get more opt-ins. It’s a lot less scary sounding.

I kind of wish 3rd parties could set the text of what is being opted into.

It's way too easy for companies to mislead consumers about what they are agreeing to.

Yes, but the other side is true too. For example, if the prompt just said "Allow Facebook to scan all your personal photos and do facial recognition, and also capture some of that data for future use?" then it's not at all clear why they are asking for this. Also it's going to all be "no" from the users.

Much better would be a compromise, that describes both why and what. Though, that will be a lot of text which isn't good either. Hard problem.

I guess it's a hard problem, but is it a worthwhile problem?