I must be weird, but I like the name. It's a palindrome and I dig their symmetrical logo.

And of course, it is clever marketing. Even here we are talking about it.

I suspect it's a brand name they tested across multiple languages, etc

Most countries are somewhat familiar with english slang, such as the word dildo.

It's not slang, it's just a word. And the Dutch for dildo is ... dildo (I would have expected shared roots in French or some such, but apparently it's a loanword from English since the 70s).

Spanish: jodido

Haha yes that means fucked (as in "you're fucked"). I speak Spanish and I didn't actually think of that.