I recall when I was in the states budget king was doing an impossible whopper for the same price as a standard whopper.
And the taste was pretty equivalent. Obviously a Burger King beef patty is not a premium product, so that’s not an impressive feat from a taste perspective. But as a replacement for mediocre quality beef, it seemed like a winner.
I assumed at the time tho that the price was subsidised. And I’m not sure if Burger King still offers this.
Another anecdote, a year or so back, in Australia, the meat alternatives were being heavily discounted in Cole’s (major supermarket), which I assumed was due to poor sales. At 50% off it was an easy buy. But when the cost is significantly higher than meat I’m less interested.
And the taste was pretty equivalent. Obviously a Burger King beef patty is not a premium product, so that’s not an impressive feat from a taste perspective. But as a replacement for mediocre quality beef, it seemed like a winner.
I assumed at the time tho that the price was subsidised. And I’m not sure if Burger King still offers this.
Another anecdote, a year or so back, in Australia, the meat alternatives were being heavily discounted in Cole’s (major supermarket), which I assumed was due to poor sales. At 50% off it was an easy buy. But when the cost is significantly higher than meat I’m less interested.