Agreed. There is no other way to possibly interpret his site's look as a statement on how he thinks you should present content sites that aim to have free content lead to paid content sales.

His audience is probably older, and therefore his text is large. He could use a little line-height, but I find the site to be readable and the text size is controllable with browser settings, so I don't see the problem.

When I go back to an article that I have already read, I find that the bolded parts help me find the section I was looking for.