Thought: If Nielson made any attempt to make it pretty, people would be complaining how everything violates this or that for the next couple of years. By making things deliberately ugly, everyone is left only with "but its ugly!"
That's like the idea behind the dregs of postmodern literature: that by deliberately being bad, you're denying people the right to call you bad. That is not the case: if you're bad, then you're bad, the end. And Nielson does things poorly in his site design.
A clever man that Jakob.