"I hear that I've been blacklisted, and that Apple reached out directly to Newsweek to complain about my hiring" Dan tells us.

Wait, is Fake Steve bad "press" for Apple? If anything their PR department should be reaching out to him and letting him try out their new products. Most of the people I know that follow him are heavy Mac users, so if anything, Apple should be praising Newsweek for hiring him. Bad move I think.

To Steve and Apple, it's not about bad press and good press.

It's about CONTROL. And an anonymous writer posting to a blog pretending to be the man himself... well, that's the opposite of control.

Apple is a secretive company by nature, and Jobs is a private individual. He tries to thwart many books and articles written about him. I'd be willing to bet that the unflattering parody articles in the fake steve blog rubbed him the wrong way.