Regardless of sales, I would think damage to their image would be a concern. Maybe it's not a concern to investors because their "PR nightmare" turned out to be softball for them, and it's been hard to pin anything on Intel when they keep pointing fingers in all directions.
I think it's our responsibility as technology literate folks and decision makers to explicitly highlight their failures so that mistakes and poor handling like this are not normalized.
I think it's our responsibility as technology literate folks and decision makers to explicitly highlight their failures so that mistakes and poor handling like this are not normalized.